Design graphics optimized for various social media platforms (Instagram, Facebook, TikTok, XiaoHongShu, Twitter, LinkedIn, etc.) considering the platform-specific requirements and best practices.
Work closely with marketing teams, content creators, and copywriters to align visual elements with marketing strategies and campaign messaging.
Uphold and reinforce the company's visual identity, ensuring consistency in design elements, color schemes, typography, and overall brand aesthetics.
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Support campaigns — support the launches, seasonal menus, promotions and collaborations that the Branding & Marketing Manager plans
Paid social support — set up and boost posts across Meta and TikTok under the Branding & Marketing Manager's direction. Monitor spend and basic performance, and flag what is and is not working
Local SEO support — keep our Google Business Profiles current across outlets (hours, photos, menus, review responses) and apply keyword and caption basics so our content is easier to find
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