Optimize all content for SEO best practices (keyword placement, heading structures, and high-retention readability) to match our organic growth goals.
Proven Experience: 2+ years of experience writing content specifically for B2B SaaS, deep tech, or the AI industry. (A portfolio of published tech/B2B articles is mandatory).
AI Industry Literacy: You don't need to be a software engineer, but you must thoroughly understand the current AI landscape, large language models, generative voice tech, and how businesses are practically deploying automation.
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Ensure all designs are consistent with brand guidelines and maintain a premium and professional visual identity
Prepare final artwork files for both digital publishing and print production
Create engaging content for social media platforms, including post visuals, story assets, simple video content, reels cover designs, and promotional creatives
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Write the copy: Leads, hooks, scripts, VSLs, and advertorials that hold a mechanism and convert. This is the core of the seat.
Competitor & market research: Live in the Meta Ad Library and TikTok. Break down what's working in our category and adjacent ones, and understand why at the structural level.
Concept development: Generate angles and storylines grounded in real consumer insight, mapped to awareness level and market sophistication. You start from a hypothesis.
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Responsible for the development and production of creative assets for ATL and BTL channels, including digital advertisements, digital banners, social media content, out-of-home media, and other marketing collaterals.
Ensure all creative materials adhere to branding standards and relevant advertising guidelines.
Utilize creative resource libraries for graphic, web, and templates to support asset creation.
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A Social Media, Video Editing & Copywriting Executive is responsible for creating engaging content, managing social media platforms, editing videos, and producing creative copy to support marketing and branding activities.
Adapt and evolve established brand visual guidelines into trending content formats, ensuring relevance without compromising the unique identity and values of the brand
Balance creativity, quality, and speed while managing multiple projects and responding quickly to real-time opportunities and community conversations
3-5 years of hands-on experience creating content for social media platforms, with a strong understanding of how different audiences engage across TikTok, Instagram, Facebook, YouTube, and emerging channels
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Lead the development and production of creative assets across ATL and BTL channels, including:Digital advertisementsBanners and display creativesSocial media contentOut-of-home (OOH) mediaMarketing collateral
Ensure all creative materials adhere to DBS brand guidelines and regulatory standards.
Utilize existing creative libraries, templates, and digital resources to deliver high-quality assets efficiently.
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