The TikTok Shop Lead will be responsible for driving the growth and commercial performance of our brands on TikTok Shop Malaysia.
This role owns the overall TikTok Shop strategy and execution, covering sales performance, livestream operations, affiliate growth, content activation, platform campaigns and advertising performance.
The ideal candidate is highly commercial, data-driven and hands-on, with a strong understanding of how content, creators, livestream and paid media work together to drive GMV.
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The Video & Content Lead is responsible for leading the company’s video and content strategy, production and execution across multiple beauty and personal care brands.
The role will build a strong and consistent content engine across TikTok, Instagram, e-commerce platforms and other digital channels, with a strong focus on short-form video that drives brand awareness, engagement, product discovery and sales conversion.
This is a hands-on leadership role requiring both creative judgment and commercial thinking.
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Additional beneficial qualifications include basic knowledge of marketing principles, proficiency with common office software, and the ability to work both independently and as part of a team.
A diploma or degree in Marketing, Business, Communications, or a related field is advantageous, as is prior internship or entry-level experience in sales or marketing.
Build the Convenience Store (CVS) channel from ground zero, taking total business development ownership to prospect, pitch, and secure new brand listings.
Target major CVS networks (e.g., 7-Eleven, FamilyMart, myNEWS, CU) as the primary focus, while expanding secondarily into national Petrol Mart accounts.
Lead commercial negotiations, including listing fees, trading terms agreements (TTA), promotional funding, retail margins, and campaign mechanics.
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Budgeting: support in data collection from divisions, input and prepare budget templates inclusive of cost allocation processes for management discussion and submission/uploading budget templates following Global timeline and instructions
Audit and Tax Support: Support in providing requested data and reports to ensure audit results, direct and indirect tax returns and submission are carried out timely and accurately.
Cash Flow Management: prepare and update cash flow template as assigned
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