Navigate matrixed structures, resolve competing priorities, influence across functions without direct authority and align stakeholders with differing objectives.
Drive decision‑making through clear communication, data‑driven insights and pragmatic trade‑off management.
Deliver programmes in compliance with Sun Life governance, PMO standards, financial controls and risk management requirements.
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Build and maintain strong relationships with key decision-makers at brands and advertising agencies.
Prepare and deliver compelling sales pitches, proposals, and media plans tailored to client objectives.
Stay ahead of industry trends, client needs, and the evolving China digital ecosystem (especially XHS and Douyin) to effectively position our solutions.
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