Turn client briefs into meaningful opportunities by identifying the deeper human truth, audience behaviour, cultural tension or business problem behind the brief.
You should be able to ask: What is the client really trying to solve? What does the audience truly care about? What insight can unlock a stronger idea?
Your role is to help the team find the thinking that makes the campaign matter.
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Ensure all content reflects a consistent tone of voice, style, and brand identity across all platforms and customer touchpoints.
Review, edit, and refine content to uphold standards of quality, originality, and alignment with strategic goals.
Monitor content effectiveness and provide regular reporting and actionable insights to stakeholders, identifying areas for continuous improvement based on key metrics and audience feedback.
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Build and manage relationships with MCN agencies, media companies, key merchants, content creators, macro KOLs and Singaporean celebrities
Organize marketing material design with internal and external teams for platform campaigns, ranking competition, sales awards and showcase promotions
Analyze creators weekly performance to deliver regular reporting on key operational initiatives and provide recommendations to optimize traffic and conversion
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Post-Production: Execute dynamic editing, color grading, motion graphics, captions, audio balancing, and sound design to keep pacing fast and engaging.
Manage the content calendar from concept ideation to scripting, scheduling, and posting across all social platforms.
Stay updated on viral social media trends, trending audio, transition styles, and storytelling formats applicable to the wellness and luxury aesthetic space.
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Post-Production: Execute dynamic editing, color grading, motion graphics, captions, audio balancing, and sound design to keep pacing fast and engaging.
Manage the content calendar from concept ideation to scripting, scheduling, and posting across all social platforms.
Stay updated on viral social media trends, trending audio, transition styles, and storytelling formats applicable to the wellness and luxury aesthetic space.
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