Scale Winning Content: Identify top-performing organic content fast, push it to Paid Media for amplification, and keep a steady pipeline of creative ready for paid.
- Plan and execute paid ads content to drive app installs and usage, including creation of short-form videos (filming + video editing included) and A/B test initiatives to optimise conversions
Oversee marketing and communications plans, including product storytelling, campaign briefs, sales enablement materials, and channel support across retail, e-commerce, corporate sales, and digital platforms