Insights & Reporting: Analyze content and quality data to extract actionable insights and trends, and produce clear, compelling reports that inform product, engineering, and strategy partners.
Experience: At least 1+ year editing direct-response ads for e-commerce or DTC brands (social media ads specifically. Not brand “cinematic” videos or YouTube content)
Capability Building: Foster the development of the content creation team members, promoting a culture of continuous learning, innovation, and content excellence
Design refine and document prompts that optimize generative AI outputs for clarity factual accuracy brand alignment and operational efficiency across recurring content scenarios