Plan brand marketing activities including new product launch campaigns, festival promotions, livestream supporting promotion, offline tasting events and channel co-branding. Deliver publicity materials and communication timeline.
Community Engagement: Manage social media interactions, respond to customer enquiries and feedback, and turn audience insights into relevant content ideas.
Draft, edit, and proofread written materials, such as social media posts, articles, press releases, and internal communications, ensuring clarity, accuracy, and adherence to brand voice.
Conduct keyword research and implement SEO/SEM best practices to optimize website content and online advertising campaigns for maximum visibility and lead generation.
Interact with the audience during live sessions, responding to questions, addressing concerns, and fostering a sense of community to enhance engagement and build brand loyalty.