Tech-Driven R&D: Utilize data from our mobile app and sales analytics to iterate on menu offerings and localized tastes.
Supplier Technical Vetting: Lead the technical qualification of raw material suppliers (eg. cocoa, syrups, milk alternatives) to ensure they meet our high-quality benchmarks.
Relationship Management: Build deep partnerships with vendors to ensure supply resilience and early access to innovative ingredients.
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Own the technical reliability of CRM/CDP integrations and data synchronization, ensuring APIs, event feeds, identity mapping, and audience/conversion syncs between platforms.
Uphold data governance and consent requirements for targeting and tracking, including opt-out handling, suppression rules, and safe handling of customer identifiers in line with agreed standards.
Establish QA and monitoring routines for launches and ongoing operations, troubleshoot tracking/automation/data issues efficiently, and coordinate resolution with Engineering, BI/Data, and vendors.
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Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.
Support the development of compelling content, brand storytelling, and creative marketing assets that enhance brand awareness and customer engagement.
Monitor campaign performance and provide marketing insights through consumer, competitor, and market analysis to optimise future initiatives.
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Analyse user behaviour across onboarding, activation, repeat purchase, and long-term retention stages, evaluate triggers that influence habit formation and repeat purchase behaviour.
Translate insights into recommendations for lifecycle improvements (activation nudges, habit loops, repeat triggers).
Evaluate user sensitivity to promotions, points, loyalty rewards, and price changes by market.
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Parcel ManagementManage incoming and outgoing parcels, including receiving, recording, sorting, and distributing parcels to employees in atimely manner.
Reception Area ManagementEnsure the reception area is clean, organised, and presentable while maintaining a consistent service standard.Secondary Job Responsibilities:
Purchasing & PO AdministrationSupport GA purchasing activities, including PO raising, quotation collection, approval follow-up, and purchase tracking.2. Name Card ManagementManage employee name card requests, including information verification, ordering, and distribution.3. Office & Pantry SuppliesAssist with monitoring stock levels and replenishment of stationery, pantry items, and other workplace essentials.4. Courier ManagementCoordinate outgoing courier arrangements, including booking, tracking, and liaising with courier service providers.5. Vendor CoordinationLiaise with vendors on deliveries, quotations, purchases, and other GA-related requirements.6. GA Administrative SupportAssist with documentation, filing, invoice processing, records, and other administrative tasks.7. Employee & Workplace SupportAttend to day-to-day employee requests and provide assistance for GA-related workplace needs, meetings, and events.8. Ad Hoc GA ActivitiesSupport the GA team in carrying out workplace initiatives, events, and other ad hoc operational requirements.
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Work closely with Sales, Trade Marketing, E-commerce, and cross-functional teams to align marketing initiatives with business objectives and channel opportunities.
Support the development of compelling content, brand storytelling, and creative marketing assets that enhance brand awareness and customer engagement.
Monitor campaign performance and provide marketing insights through consumer, competitor, and market analysis to optimise future initiatives.
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