Monitor key advertising metrics such as CPM, CPC, CTR, CPA, CPL, ROAS, conversion rate, lead quality, and retention quality.
Conduct A/B testing for creatives, ad copy, audience, landing pages, placements, and bidding strategy. Work with content creators, designers, video editors, and copywriters to produce high-performing ad creatives.
Analyze campaign performance and provide actionable optimization suggestions. Manage internal ad accounts and ensure campaigns are running according to target KPI and budget plan.
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Social Media Advertising
Media Buying
Performance Marketing
Digital Advertising
Meta Ads Manager
TikTok Ads Manager
Campaign Management
A/B Testing
Data Analysis
Support promotional activities, local marketing initiatives and customer engagement programmes to increase store traffic and sales when require.
Monitor daily operational performance, customer traffic, productivity and service quality, and recommend improvement opportunities to the Store Manager including promotional activities when required.
Ensure all Standard Operating Procedures (SOPs), operational standards, company policies and daily operational checklists are consistently implemented and complied with.
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Support promotional activities, local marketing initiatives and customer engagement programmes to increase store traffic and sales when require.
Monitor daily operational performance, customer traffic, productivity and service quality, and recommend improvement opportunities to the Store Manager including promotional activities when required.
Ensure all Standard Operating Procedures (SOPs), operational standards, company policies and daily operational checklists are consistently implemented and complied with.
...