Continuously test and optimize campaigns (A/B testing on creatives, targeting, and funnels) to improve key metrics such as CTR, conversion rate, and ROAS
Analyze campaign performance and customer behavior data to identify insights and opportunities for growth
Design and optimize end-to-end marketing funnels from awareness to conversion
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ANALYTICS & REPORTING• Prepare weekly and monthly marketplace performance reports• Analyze sales trends, best-selling products, conversion data, and campaign effectiveness• Present business insights and improvement strategies to management• Monitor advertising ROI and platform marketing performance
TEAM MANAGEMENT & LEADERSHIP• Lead and supervise marketplace operation team if assigned by management• Monitor team productivity, task execution, and campaign preparation• Provide guidance and support to team members to achieve department KPI• Ensure strong communication and teamwork across departments
GENERAL RESPONSIBILITIES• Maintain confidentiality of Company sales data, strategies, and operational information• Follow Company SOP, operational policies, and management instructions• Be flexible in handling additional tasks assigned by management based on operational requirements• Continuously stay updated with marketplace trends, e-commerce tools, and digital commerce strategies
You will be working closely with the founder and will play a key role in building the company’s online presence, increasing brand visibility, generating sales, and growing the business beyond its current WhatsApp B2B network.