Woven Pte. Ltd. Hiring! Work from Home CRM Specialist in , Earn up to MYR 5,000 - Ricebowl

A CRM Specialist is responsible for optimizing and managing CRM, marketing, sales, and service tools to enhance business operations. Ideal candidates should have proven experience with any CRM, strong analytical skills, and the ability to collaborate with cross-functional teams to drive CRM strategy and implementation.
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Responsibilities

Content Strategy & Campaign Execution

• Design and execute end-to-end marketing campaigns using HubSpot's email, social media, landing pages, forms, CTAs, and automation tools.
• Develop responsive email templates and landing pages using HubSpot’s drag-and-drop builders (with basic HTML/CSS where needed) and build lead scoring models.
• Segment contacts based on buyer personas, lead scores, behavioral triggers, or lifecycle stages to personalize messaging.

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CRM Implementation & Workflow Automation

• Lead full-cycle HubSpot CRM implementations across Starter, Professional, and Enterprise tiers, from requirement gathering to deployment, ensuring alignment with business processes.
• Build and manage advanced marketing, sales, and service automation workflows (e.g., lead nurturing sequences, internal notifications, lifecycle stage triggers) using HubSpot's visual workflow builder.
• Verifies forms, tests workflows for correct triggers, lead progression, and email sends during quality checks.
• Connect and configure third-party tools and integrations (e.g., GA4, LinkedIn Ads, Zoom, Zapier, Make).

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Lead & Data Management

• Score and route leads based on engagement, campaign data, and MQL/SQL criteria to help sales teams prioritize outreach.
• Ensure contact records are properly tagged, categorized, and segmented for marketing campaigns.
• Help with deduplication, field mapping, and enrichment to maintain clean, structured data and improve targeting.
• Manage and maintain accurate customer data while ensuring compliance with data protection regulations and email subscription preferences.
• Collaborate on data import tasks, ensuring seamless transfer of data from legacy systems to HubSpot.

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Reporting & Analytics

• Identifies client marketing goals (e.g., increase MQLs by 20%), suggests lead stages, and maps customer journeys.
• Develop and maintain custom dashboards, reports, and analytics to provide insights into marketing, sales, and customer service performance.
• Analyze marketing KPIs within HubSpot dashboards (e.g., open rates, click rates, form submissions, lead conversion rates, campaign ROI).
• Track and analyze key CRM metrics to identify areas for improvement and provide actionable recommendations.

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Client Enablement & Consulting

• Participate in client discovery calls, problem-solving, and crafting customer journey workflows.
• Develop and deliver training programs and process documentation for CRM users to ensure they fully leverage HubSpot's capabilities and best practices.
• Use Google Docs/Slides/Sheets to map data, workflows, roles, and project goals.
• Lead short weekly check-in stand-ups to sync on priorities, campaign progress, and roadblocks.

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Technical Troubleshooting & Continuous Learning

• Identify, resolve, or flag technical CRM issues for support.
• Stay updated on evolving HubSpot features, new hub rollouts, and tier updates to continuously enhance CRM capabilities.

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Business Development & Sales Support

• Support the sales and business development team with lead generation, project scoping, technical proposals, workflow blueprints, and client case studies.
• Assist the internal sales team with administrative tasks, such as scheduling appointments, maintaining CRM lead logs, preparing proposals, and following up with leads.

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Requirements

• Bachelor’s Degree/Diploma in Business Management, Marketing, Media, or IT streams.
• 2 to 4+ years of hands-on experience in implementing and optimizing HubSpot CRM, with specialization in Marketing Hub across Starter, Professional, and Enterprise tiers.
• Ability to work independently from client briefs to end-to-end execution of workflows, campaigns, and dashboards.
• Experience with HubSpot’s visual builders, with basic knowledge of HTML and CSS for minor template customization.
• Ability to analyze data, generate insights, and develop strategies that drive lead generation, conversion, and customer retention.
• Experience working closely with marketing, sales, and service teams to align CRM strategies with business objectives.
• Proficiency in data hygiene, data entry, and data management.
• Familiarity with social media tools, email marketing, and integrations (e.g., GA4, LinkedIn Ads, Zapier).
• Detail-oriented with excellent problem-solving and communication skills.
• Official HubSpot Certifications (e.g., Marketing Hub Software, Inbound Marketing) are a plus.

Pay: RM4,000.00 - RM5,000.00 per month

Benefits:

• Work from home

Application Question(s):

• Which HubSpot plans (Starter, Professional, or Enterprise) have you worked on? Can you give an example of something a client wanted to build that wasn't possible on their current plan, and how you handled it?
• When you inherit a client's HubSpot account that is messy duplicate contacts, broken forms, or missing reports, how do you clean it up in your first week?
• How comfortable are you joining discovery calls with prospective clients to help figure out what CRM features they need, and turning their requirements into a clear project proposal?
• A client keeps asking for extra HubSpot features or changes that were not part of the original project scope. How do you handle this without damaging the client relationship?
• Most clients use tools outside of HubSpot—like LinkedIn Ads, Google Analytics, Zoom, or custom software. Have you connected external tools to HubSpot before, and how do you check if data is passing through correctly?

Work Location: Remote