Accord Innovations Hiring! Full Time Data Analyst (Marketing Automation - Customer Data) in Federal Territory - Ricebowl

Requirements

Bachelor's Degree in Business Analytics, Data Analytics, Information Systems, Finance, or related field.

• 3-8 years of experience in business analysis, data analysis, CRM, marketing automation, or customer analytics.
• Strong understanding of data mapping, business rules, and customer data management.
• Experience translating business requirements into technical specifications.
• Strong stakeholder management and vendor management skills.
• Experience conducting UAT and business validation activities.

Preferred

• Banking product knowledge (CASA, Loans, Cards, Wealth, Deposits).
• Experience with customer journey, CRM, CDP, or marketing automation platforms such as Insider One, Adobe Campaign, Salesforce Marketing Cloud, Braze, etc.
• Knowledge of customer segmentation and campaign analytics.