Requirements
Bachelor's Degree in Business Analytics, Data Analytics, Information Systems, Finance, or related field.
- 3-8 years of experience in business analysis, data analysis, CRM, marketing automation, or customer analytics.
- Strong understanding of data mapping, business rules, and customer data management.
- Experience translating business requirements into technical specifications.
- Strong stakeholder management and vendor management skills.
- Experience conducting UAT and business validation activities.
Preferred
- Banking product knowledge (CASA, Loans, Cards, Wealth, Deposits).
- Experience with customer journey, CRM, CDP, or marketing automation platforms such as Insider One, Adobe Campaign, Salesforce Marketing Cloud, Braze, etc.
- Knowledge of customer segmentation and campaign analytics.