JannahNoe Empire Hiring! Full Time Senior Executive, Marketing in Federal Territory - Ricebowl

JOB DESCRIPTION

JOB RESPONSIBILITIES:

1) Marketing Strategy & Campaign Management

- Plan, develop, and execute integrated marketing strategies and campaigns across digital and traditional marketing channels to strengthen brand awareness, enhance market positioning, and drive business growth.

- Develop campaign concepts, marketing plans, and execution strategies aligned with the company's business objectives, target audience, and brand positioning.

- Oversee end-to-end marketing campaign execution, ensuring effective coordination, timely delivery, and achievement of campaign objectives.

2) Social Commerce Management

- Lead, manage, and oversee live streaming activities across relevant platforms, including live host coordination, scheduling, content planning, product presentation, photoshoot and performance monitoring.

- Develop engaging live streaming strategies and content approaches to increase audience engagement, product visibility, conversion rates, and sales performance.

- Evaluate live streaming performance and identify opportunities to improve content quality, audience retention, and sales conversion.

3) Brand & Partnership Management

- Identify, source, engage, and manage Key Opinion Leaders (KOLs), influencers, and seeders to strengthen brand awareness, audience reach, and consumer engagement.

- Manage end-to-end influencer marketing activities, including campaign briefing, content coordination, deliverable monitoring, and performance evaluation.

- Build and maintain strong relationships with influencers, content creators, and relevant industry partners to support ongoing marketing initiatives.

4) Digital & Social Media Analysis

- Oversee the company's social media platforms and digital marketing activities, ensuring consistent brand communication, engaging content, and alignment with marketing objectives.

- Develop and manage social media content calendars, campaign schedules, and platform-specific strategies to maximise audience engagement and brand visibility.

- Monitor digital marketing trends, platform developments, and competitor activities to identify opportunities for continuous improvement.

5) Market Research & Performance Analysis

- Conduct market research, competitor analysis, and consumer trend assessments to identify market opportunities and support marketing strategy development.

- Track, analyse, and evaluate marketing campaign performance using relevant analytics tools and key performance indicators (KPIs).

- Prepare comprehensive marketing performance reports and provide data-driven insights and recommendations to management for strategic decision-making.

6) Stakeholder & Project Management

- Work closely with internal departments and external stakeholders, agencies, suppliers, and vendors to ensure effective planning and execution of marketing campaigns and initiatives.

- Coordinate marketing projects, events, promotional activities, and brand activations, ensuring deliverables are completed within the agreed timelines and quality standards.

- Prepare marketing presentations, proposals, promotional materials, and other relevant documentation to support marketing initiatives.

7) Budget & Resource Management

- Develop, manage, and monitor marketing budgets to ensure optimal allocation and utilisation of resources.

- Track marketing expenditure, evaluate campaign return on investment (ROI), and recommend cost-effective approaches to maximise marketing effectiveness.

- Ensure marketing activities are delivered within approved budgets and comply with the company's policies and brand guidelines.

8) Other Responsibilities

- Stay updated on emerging marketing trends, digital technologies, consumer behaviour, and industry developments to enhance marketing effectiveness.

- Perform other duties and responsibilities as assigned by the immediate superior from time to time in support of the company's business and marketing objectives.

JOB REQUIREMENTS:

- Bachelor’s Degree in Marketing, Business Administration, Mass Communication or related field.
- Minimum of 5 years of relevant working experience in marketing.

- Proficient in Microsoft Office applications, particularly Microsoft Excel and PowerPoint, for data analysis, reporting, and presentation purposes.

- Strong analytical and problem-solving skills, with the ability to interpret marketing data and translate insights into actionable recommendations.

- Excellent communication, presentation, stakeholder management, and interpersonal skills, with the ability to work effectively across different teams and external parties.

- Strong organisational, project management, time-management, and multitasking abilities, with the ability to manage multiple campaigns and deliverables simultaneously.

- Creative, proactive, and commercially driven, with a strong understanding of market trends, consumer preferences, and business objectives.

- Ability to work independently, demonstrate initiative, and deliver results in a fast-paced and dynamic working environment.

BENEFITS:
- Medical Coverage
- Optical and Dental
- Career Progression
- Staff Engagement

Education:

• Bachelor's (Required)

Experience:

• Marketing: 5 years (Required)

Work Location: In person