- Putrajaya Federal Territory Malaysia
Working Location
Job Description
Responsibilities
JOB DESCRIPTION
JOB RESPONSIBILITIES:
1) Product Strategy & Department Management
- Lead and oversee the overall operations and strategic direction of the Product Department, encompassing product design, development, and merchandising functions.
- Develop and implement product strategies aligned with the company's brand identity, business objectives, target market, and commercial goals.
- Establish seasonal product plans, collection strategies, and product development priorities to ensure a balanced and commercially competitive product portfolio.
- Ensure all product initiatives are aligned with the company's overall business strategy, brand positioning, and revenue targets.
2) Creative Direction & Collection Development
- Establish and drive seasonal creative direction, ensuring all collections reflect the brand identity, design philosophy, and latest modest fashion trends.
- Lead the development of cohesive fashion collections with strong design concepts, distinctive storytelling, and commercial appeal.
- Oversee the creative process, from initial concept development, mood boards, design sketches, and material selection to final product approval.
- Conduct regular fashion trend research, market analysis, and competitor benchmarking to identify emerging trends, consumer preferences, and new product opportunities.
- Ensure product designs are innovative, market-relevant, commercially viable, and aligned with the expectations of the target customers.
3) End-to-End Product Development
- Oversee the entire product development lifecycle, from concept creation and design development to sampling, fitting, production, and final product delivery.
- Manage fabric and material selection, garment construction, fitting sessions, product costing, and quality control to ensure products meet established standards.
- Work closely with manufacturers, suppliers, designers, and production teams to ensure product specifications, quality requirements, and production timelines are achieved.
- Evaluate product quality, fit, functionality, and finishing to ensure consistency across all collections.
- Identify opportunities to improve product quality, optimise production costs, and enhance product development efficiency.
4) Product Planning & Merchandising
- Develop and manage product assortment plans, collection calendars, product launches, and seasonal collection drops in accordance with market demand and business priorities.
- Monitor product lifecycle, sales performance, and customer feedback to identify opportunities for product improvement, replenishment, or discontinuation.
- Ensure effective product assortment and category planning to maximise sales opportunities while maintaining an optimal product mix.
- Collaborate with Marketing, Retail, E-commerce, and Operations teams to ensure successful product launches, promotional campaigns, photoshoot and collection releases.
- Ensure timely coordination and execution of product launches in line with the approved business and marketing calendar.
5) Sales Performance & Inventory Management
- Monitor and analyse sales performance, sell-through rates, stock turnover, and inventory movement across all product categories and sales channels.
- Oversee stock allocation, distribution, and replenishment to ensure optimal stock availability and alignment with sales demand.
- Monitor stock balance and inventory levels to maintain healthy stock holding, minimise overstocking, and reduce stock shortages.
- Develop and execute action plans to improve the sell-through rate of ageing and slow-moving inventory through promotions, markdowns, bundling, product transfers, and other appropriate clearance strategies.
- Work closely with Retail, E-commerce, and Operations teams to optimise inventory distribution and maximise product sales opportunities.
- Identify slow-moving and underperforming products and recommend appropriate corrective actions to minimise inventory risks and potential stock write-offs.
- Drive inventory optimisation initiatives and ensure stock clearance activities are aligned with the company's inventory management objectives and sales targets.
6) Performance Monitoring & Reporting
- Prepare and present weekly and monthly reports covering product sales performance, sell-through rates, stock ageing, inventory movement, and category performance.
- Analyse product performance against sales targets, inventory budgets, and key performance indicators (KPIs).
- Provide actionable insights and recommendations to management on product performance, inventory planning, collection strategies, and sales improvement initiatives.
- Monitor the effectiveness of product and inventory strategies and implement continuous improvement measures to enhance overall business performance.
7) Leadership & Team Development
- Lead, manage, mentor, and develop the Product Department team to establish a high-performing, creative, and results-oriented working environment.
- Set clear departmental objectives, individual responsibilities, performance expectations, and key performance indicators (KPIs).
- Provide guidance, direction, and constructive feedback to strengthen team capabilities, productivity, and professional development.
- Foster effective collaboration and communication within the department and across other business functions.
- Ensure effective resource planning, task delegation, and workflow management to achieve departmental objectives.
8) Other Responsibilities
- Ensure all product development and merchandising activities comply with company policies, quality standards, approved budgets, and established timelines.
- Keep abreast of fashion industry developments, consumer behaviour, market trends, and emerging product innovations.
- Perform other duties and responsibilities as assigned by Management from time to time in support of the company's business objectives.
JOB REQUIREMENTS:
- Bachelor's Degree in Fashion Design, Fashion Merchandising, Product Development, Textile Design, or any other related field.
- Minimum of 6 years of relevant working experience in fashion design and product development
- Proven experience in managing end-to-end product development processes, seasonal collections, and product launches within the fashion industry.
- Strong knowledge of fabric selection, textile characteristics, garment construction, fitting, product costing, and quality control.
- Good understanding of product merchandising, sales analysis, stock management, inventory planning, and sell-through performance.
- Proven leadership and team management capabilities, with the ability to lead, motivate, and develop a creative and cross-functional team.
- Strong analytical, problem-solving, negotiation, and decision-making skills.
- Excellent communication, interpersonal, project management, and stakeholder coordination skills.
- Highly organised, detail-oriented, proactive, and able to manage multiple projects and competing priorities within tight deadlines.
- Proficiency in Adobe Illustrator, Adobe Photoshop, and Microsoft Office applications will be an added advantage.
- Ability to work in a fast-paced fashion retail environment with a strong commercial mindset and results-driven approach.
BENEFITS:
- Medical Coverage
- Optical and Dental
- Career Progression
- Staff Engagement
Work Location: In person
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