King's Media Hiring! Work from Home Lead Generation - Short-Form Content Copywriter in , Earn up to SGD 4,000 - Ricebowl

Compensation: $2,000–$4,000 USD/month
Location: Remote
Employment Type: Full-time
Experience Level: Experienced professionals only

About Kings Media

Kings Media helps founders build their personal brands through strategic content and organic growth.

We're looking for a Lead Generation & Short-Form Content Copywriter who understands how to turn audience insights into compelling content that captures attention, builds trust, starts conversations, and generates business opportunities.

This is not a beginner-level writing position. We want someone with real, hands-on experience creating short-form content and a strong understanding of how content supports marketing and lead generation.

You should understand the relationship between:

Audience → Problem → Hook → Content → CTA → Lead

You won't just be writing captions or generating ideas. You'll help create content with a clear purpose and contribute to a content strategy designed to drive measurable business results.

What You'll DoShort-Form Content Creation

• Develop content ideas for Instagram Reels, TikTok, YouTube Shorts, and other relevant social platforms.
• Write compelling hooks, opening lines, talking points, and scripts for short-form videos.
• Turn long-form content, interviews, founder insights, and existing ideas into engaging short-form assets.
• Develop Instagram carousels, captions, stories, pinned-post copy, and other written social media content.
• Help structure Instagram profiles, Stories, Highlights, and pinned posts to communicate value and encourage inquiries.
• Create content angles that capture attention, maintain interest, and encourage viewers to take action.

Content Strategy & Copywriting

• Research target audiences, customer pain points, objections, desires, and buying motivations.
• Develop content pillars, messaging angles, and campaigns aligned with business objectives.
• Write educational, authority-building, storytelling, and direct-response content.
• Create compelling headlines, hooks, CTAs, and offer-focused messaging.
• Turn products and services into content that clearly communicates their value.
• Repurpose existing content into multiple formats without losing the original message.

Lead Generation & Optimization

• Create content designed to generate qualified leads, inquiries, and sales conversations.
• Connect each piece of content to a clear objective and call to action.
• Research competitors, successful content formats, and industry trends.
• Test different hooks, messaging angles, and CTAs.
• Review content performance and use available engagement and conversion data to improve future content.
• Collaborate with the marketing team to develop and improve organic lead-generation campaigns.

What We're Looking For

• At least 2 years of professional experience in content writing, copywriting, social media marketing, or a closely related field.
• Demonstrable hands-on experience creating short-form video content, particularly Instagram Reels, TikTok, or YouTube Shorts.
• Experience writing scripts, hooks, captions, or content concepts for short-form videos.
• A strong portfolio of published content or relevant work samples.
• Experience creating content for businesses, founders, personal brands, agencies, consultants, or service providers.
• Proven understanding of direct-response copywriting and lead-generation principles.
• Strong storytelling, audience research, and customer psychology skills.
• Ability to write compelling hooks and CTAs that encourage action.
• Excellent written English and the ability to communicate ideas clearly.
• Ability to explain the reasoning behind content decisions.
• Ability to work independently, take ownership, and deliver consistently.

Important: We are looking for candidates who have actually worked on short-form content projects—not applicants whose experience is limited to general blog writing, generic captions, or theoretical marketing knowledge.

Bonus Points

• Experience working with founders, creators, agencies, consultants, or B2B businesses.
• Experience developing organic lead-generation campaigns.
• Understanding of short-form video retention, pacing, storytelling, and audience engagement.
• Experience with Instagram Stories, Highlights, and profile conversion strategies.
• Experience with LinkedIn content, email marketing, or SEO content.
• Familiarity with Canva, AI-assisted workflows, and content analytics.
• Examples of content that generated qualified leads, inbound inquiries, or sales opportunities.

What We're NOT Looking For

• Someone who has never worked on short-form video content.
• Someone who only writes generic captions without understanding the strategy behind them.
• Someone who relies entirely on AI to produce content.
• Someone who focuses only on views, likes, or follower growth.
• Someone who cannot provide a portfolio or relevant work samples.
• Someone who cannot explain how their content supports a business objective.

We value creative thinking, but creativity alone is not enough. We want someone who understands how to turn attention into trust and trust into action.

Compensation

$2,000–$4,000 USD per month, depending on experience, demonstrated ability, portfolio quality, and the value you can bring to the team.

How to Apply

Complete the Kings Media application form:

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Your application must include a Loom video introducing yourself and walking us through a relevant piece of work.

Please be prepared to explain:

• Your experience creating short-form content.
• Your role in developing the content, scripts, hooks, or copy.
• The reasoning behind your creative and strategic decisions.
• Any results you can demonstrate, including leads, inquiries, engagement, or conversions.

We care more about demonstrated skills, relevant experience, and the quality of your work than the length of your résumé.

Work Location: Remote

Work Location: Remote