Forever Jewels Limited Hiring! Full Time Sales Manager in Kowloon, Hong Kong - Ricebowl

About us

Established in 1995, Forever Jewels is a wholesale fine jewellery manufacturer and supplier. From our Hong Kong branch office (the company is registered in Singapore), we serve retailers, boutiques, trade buyers and jewellery brands worldwide.

We specialise in gold, silver and titanium jewellery: retail-ready collections from everyday and classic pieces to fashion-led, artistic and high jewellery, set with natural and lab-grown diamonds, precious and semi-precious gemstones and hardstones. Our customers range from large commercial retailers to independent boutiques, luxury gift stores, fashion and online retailers.

Alongside our collections, we offer bespoke design and product development, working closely with designers and retail partners to create jewellery that is well made, refined and ready for their market.

The role

The Sales Manager drives revenue growth by winning, keeping and growing B2B accounts: retail jewellery chains, independent jewellers, international distributors and corporate clients. You will scale our wholesale business, manage manufacturing and supply agreements, and lead custom product lines into regional and global markets. Sales Executives report to you; you report to the Managing Director. A sales support team handles quotations and basic paperwork, so you focus on customers and getting sales.

Responsibilities

Team leadership: lead the Sales Executives and manage their customers and work, on top of your own accounts

Business development and pipeline: identify and secure new B2B accounts, wholesale buyers and regional distributors; research markets and target customers, and manage the pipeline from first contact to signed order

Key account management: maintain and deepen relationships with existing accounts to grow their share of business; run regular line reviews and product presentations with buyers, including at trade shows

Contract negotiation: negotiate and close commercial agreements and supply terms: minimum order quantities, delivery timelines, payment terms (bank transfer, letters of credit) and regional exclusivity

Product development and customisation: turn customer ideas and specifications into custom designs with our design team and factory; follow samples and production feedback so what we promise matches what the factory can make

Market intelligence and strategy: analyse competitors, market trends and buyer preferences, and use them to refine product positioning, pricing proposals and target account lists

CRM and reporting: keep client interactions, pipeline and forecasts up to date in our CRM, and give management regular data-driven updates

Working with AI: use AI agents day to day for market research, prospect lists, quotation and follow-up drafts, translations and reports, and help improve how the sales team uses them

Requirements

At least 3 years' experience as a Sales Manager, preferably in B2B jewellery, luxury goods or a related manufacturing/wholesale business

Experience in product development or customisation (from a customer brief to a finished custom product) strongly preferred

Hands-on experience using AI agents (e.g. Claude Code, Codex, Antigravity) and AI assistants to research markets, find targets and speed up work

Strong skills in analysing markets and researching the right target customers

Proven record of opening and growing accounts and negotiating commercial terms

Excellent written and spoken English; Cantonese, Mandarin or Arabic an advantage

Willing to travel for customer visits and trade shows, e.g. Hong Kong and Singapore jewellery shows

What we offer

Commission scheme, quarterly performance bonus and annual bonus

5-day work week, MPF, annual leave and statutory holidays

Direct access to our own design team and factory

Work Location: In person