Alyssa Hiring! Full Time Marketing Director in Hong Kong - Ricebowl

Key Responsibilities

Brand & Strategy

• Develop and execute brand positioning, voice, and visual identity

• Build annual marketing plans with clear budgets, targets, and KPIs

• Track market trends and competitors to keep the brand differentiated

Digital & Lead Generation

• Oversee social media, SEO/SEM, paid ads, content, and email marketing

• Drive qualified leads and optimise the funnel from awareness to booking

• Manage the website, landing pages, and online booking journey

• Use data and analytics to refine campaigns and maximise ROI

Content & Creative

• Lead content direction — before/after showcases, testimonials, KOL collaborations

• Ensure all assets comply with medical advertising regulations

• Oversee photo/video production, design, and copy quality

Customer Growth

• Build loyalty, referral, and re-engagement programs to grow lifetime value

• Work with operations and clinical teams to ensure a seamless client journey

Team & Budget

• Lead and mentor the marketing team and manage external agencies

• Own the marketing budget with full accountability for ROI

• Report performance and insights to senior management

Compliance

• Ensure all marketing complies with local medical advertising regulations

• Uphold ethical practices and protect client privacy

Requirements

• 8+ years of marketing experience, 3+ years in a leadership role

• Experience in medical aesthetics, beauty, healthcare, or luxury brands preferred

• Proven track record in brand building and performance marketing

• Strong digital, analytics, and CRM skills

• Data-driven, creative, and commercially sharp

• Familiarity with medical advertising regulations is an advantage

  
  

We offer 5-day work week and a competitive package to the right candidates. Interested candidates please send your resume with contact telephone numbers, available date, current and expected salary through "Apply Now" or contact Human Resources Department through WhatsApp 59•• •396 for enquiry.

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