Invictus Mart Hiring! Work from Home Social Media Content Creator (Executive) in Selangor, Earn up to MYR 4,753.33 - Ricebowl

Job Title: Social Media Content Creator (Executive) Location: Cyberjaya, Selangor (HQ) Job Type: Full-Time

About Us: We are a premier Texas Barbecue brand based in Cyberjaya, dedicated to delivering authentic, high-quality culinary experiences. While our paid advertising is successfully managed by third-party partners, we are now looking to revolutionize our in-house organic social media presence. We need a visionary who understands our product, the local market, and the art of digital storytelling.

Position Overview: We are seeking a highly creative and analytical Social Media Content Creator to take ownership of our organic brand presence. This executive-level role is not about hard-selling products; it is about deeply understanding our Texas BBQ offerings and crafting authentic, value-driven storytelling that resonates with how today's customers want to consume content. You will spearhead platform-specific strategies across TikTok, Facebook, Instagram, and Threads, leveraging your deep expertise in the Malaysian market to build community and brand loyalty.

Key Responsibilities:

• Platform Strategy: Develop and execute tailored, organic content strategies for TikTok (short-form discovery), Facebook (broad reach and community groups), Instagram (visual storytelling), and Threads (conversational engagement) tailored specifically to the Malaysian market.
• Authentic Storytelling: Shift the narrative from direct sales pitches to compelling brand storytelling that highlights our product’s unique value positioning against market competitors.
• Market & Data Analysis: Conduct thorough competitor analysis and actively monitor local F&B digital trends. Analyze organic social media metrics to interpret what the audience values and continuously refine the content strategy.
• Community Building: Foster and grow an engaged online community by translating brand identity into formats that convert audience interest into deep brand loyalty.
• Vendor Coordination: Collaborate seamlessly with our existing third-party paid media partners to ensure brand consistency across both organic and paid channels.
• Project Management: Oversee the full lifecycle of organic content, from project planning and ideation to vendor coordination and final execution.

Qualifications:

• Experience: Proven track record in organic social media management, community building, and content creation, preferably within the F&B or lifestyle sectors.
• Platform Expertise: Deep, tactical understanding of the algorithms, mechanics, and current trends of Facebook, TikTok, Instagram, and Threads within Malaysia.
• Analytical Acumen: Strong analytical skills with the ability to interpret engagement data and translate insights into actionable, creative strategies.
• Creative Vision: Exceptional storytelling capabilities with a visionary mindset that can bridge the gap between a premium product and customer desires.
• Portfolio: A strong portfolio demonstrating compelling visual and written content, successful organic campaigns, and community growth.

Pay: RM1,453.33 - RM4,753.33 per month

Benefits:

• Flexible schedule
• Gym membership
• Meal allowance
• Opportunities for promotion
• Professional development
• Work from home

Application Question(s):

• Please provide a link to your portfolio showcasing your most successful organic social media campaigns, video production, or storytelling content
• How many years of experience do you have specifically in organic social media strategy and content creation?
• Our brand is moving away from "hard-selling" to "authentic storytelling." In a few sentences, how would you approach this shift for a Texas Barbecue brand on TikTok and Facebook in the Malaysian market?
• Which social media platform do you believe currently offers the highest organic growth potential for F&B in Malaysia, and why?
• What is your expected monthly salary for this role?

Work Location: In person