TPY Creative Hiring! Full Time Personal Brand Creator / On-Camera IP Lead in WP Kuala Lumpur, Earn up to MYR 4,500 - Ricebowl

1. Experience

• Fresh graduates and entry-level candidates with a strong passion for content creation are welcome to apply.

• A strong personal passion for social media content creation and a willingness to learn are essential.

2. Core Competencies (Camera Presence)

• Exceptional on-camera charisma: natural, confident, and energetic on screen, with a strong command of pacing, body language, and audience connection.

• Strong trend awareness and netiquette: deeply familiar with current social media trends, viral hooks, and digital storytelling formats.

3. Professional Skills

• Excellent verbal communication skills and the ability to translate concepts into engaging, digestible content for viewers.

• Basic understanding of short-form video optimisation and platform metrics.

4. Personal Attributes

• Highly adaptable, resilient under pressure, and comfortable with iterative content testing and performance tracking.

1. On-Camera Performance & Persona Development

• Act as the primary on-camera host for short-form videos, live streams, and brand campaigns across platforms (e.g. TikTok, Instagram Reels, YouTube, Facebook).

• Refine and consistently project a distinct, engaging personal brand identity, tone of voice, and visual style that aligns with our core audience.

2. Content Ideation & Viral Strategy

• Collaborate with the creative team to brainstorm high-impact hooks, trends, and topics that resonate with our target audience.

• Analyse performance metrics (reach, engagement, follower growth, and conversion rates) and iterate strategies based on platform algorithm shifts.

3. Community Building & Monetisation

• Foster deep audience connection through comment interaction, community management, and direct-message funnels.

• Drive the commercial success of the IP by supporting monetisation goals, including community nurturing, lead generation, and product or service conversion.

4. Cross-Functional Collaboration

• Work closely with videographers, editors, and scriptwriters to ensure production efficiency and maintain a consistent publishing schedule.

• Represent the brand in external collaborations, guest appearances, or special promotional events.

• Annual Leave
• Medical and Hospitalisation Leave