Working Locations: Alpro HQ Office Bandar Sri Sendayan, Seremban, Negeri Sembilan
Job description:
The Product & Brand Executive will take ownership of the LowCarb Sourdough portfolio and support the growth of the Transform-U programme, under the guidance of the respective portfolio owners and Professional Care and Development Manager.
Key responsibilities:
- Develop and execute plans to grow LowCarb Sourdough sales, awareness and customer engagement.
- Monitor product performance, identify opportunities and recommend improvement plans.
- Plan and lead outlet activations, sampling, small campaigns and customer-retention initiatives.
- Coordinate social media content, educational materials and promotional activities.
- Support Transform-U programme implementation, including outlet activation, machine coordination and performance monitoring.
- Engage outlets, respond to inquiries and provide the necessary product or campaign support.
- Analyse sales, campaign and outlet data and prepare actionable performance reports.
- Collaborate with marketing, operations, suppliers and outlet teams to ensure effective execution.
- Collect outlet and customer insights to improve future campaigns and product strategies.
- Take increasing ownership of product and programme decisions as competency develops.
Requirements:
- A background in Nutrition, Dietetics, Marketing, Business, Food Science or a related field is preferred.
- The ideal candidate is proactive, commercially aware and interested in nutrition, preventive health and brand building.