Leverage audience data and insights to inform editorial planning, content formats, and new initiatives.
Drive a culture of testing and continuous improvement, working with internal and external stakeholders to experiment, evaluate results and scale successful audience strategies.
At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
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Partner with External Communications to ensure brand alignment with overall corporate narrative and organisational priorities.
Lead the development, planning, and execution of integrated brand campaigns across digital, social, print, on-ground, and OOH channels, utilising SPH Media's platforms and others.
Work closely with internal stakeholders to highlight key brand initiatives, content offerings, and audience programmes.
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Leverage audience data and insights to inform editorial planning, content formats, and new initiatives.
Drive a culture of testing and continuous improvement, working with internal and external stakeholders to experiment, evaluate results and scale successful audience strategies..
At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
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Media Planning & Strategic Brand Messaging: Formulate integrated marketing and outreach campaigns to boost brand awareness and community trust across all public-facing touchpoints.
Mastery of Language: Act as the primary copy editor and strategist for outreach assets. Craft compelling copy for speeches, direct-to-audience digital campaigns, event messaging, subscriber communications, and corporate collaterals.
Content & Brand Governance: Maintain strict quality control over brand voice, tone, and editorial standards, ensuring all external messaging reflects the authority and trust of The Straits Times.
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SEO & Analytics: Utilise digital publishing analytics to evaluate story performance, inform editorial strategy, and optimize content discovery.
Multi-Platform Publishing: Package Opinion and Forum content effectively for digital platforms, optimising headlines, and visual assets for audience engagement.
Letter Selection & Curating: Review high-volume daily letter submissions from the public, selecting original, compelling and timely arguments for print and digital publication.
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Multimedia engagement: Act as a leading voice for The Straits Times across multiple platforms. This could include hosting or appearing on ST podcasts, participating in video commentary, and anchoring long-form interviews.
Collaborative leadership: Work closely with the Opinion Editor and the broader editorial team to shape The Straits Times’ institutional voice on major issues. Mentor junior writers and editors to elevate the overall quality of commentary.
Source building: Maintain and cultivate a high-level network of sources among government officials, corporate executives, academics, and thought leaders to inform your analysis.
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