Social - Scale & Convert: Drive discovery at scale, targeting double-digit growth in follower acquisition and significant increases in video views.
Next-Gen Strategy: Lead the transition to a "video-first, social-first" content model specifically engineered to resonate with Millennial and Gen Z behaviors to ensure our brands remain culturally relevant and high-performing.
Conversion & Amplification: Execute "always-on" amplification strategies and manage creator collaborations designed to convert reach into traffic and loyal followers.
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Social - Scale & Convert: Drive discovery at scale, targeting double-digit growth in follower acquisition and significant increases in video views.
Next-Gen Strategy: Lead the transition to a "video-first, social-first" content model specifically engineered to resonate with Millennial and Gen Z behaviors to ensure our brands remain culturally relevant and high-performing.
Conversion & Amplification: Execute "always-on" amplification strategies and manage creator collaborations designed to convert reach into traffic and loyal followers.
...
Social - Scale & Convert: Drive discovery at scale, targeting double-digit growth in follower acquisition and significant increases in video views.
Next-Gen Strategy: Lead the transition to a "video-first, social-first" content model specifically engineered to resonate with Millennial and Gen Z behaviors to ensure our brands remain culturally relevant and high-performing.
Conversion & Amplification: Execute "always-on" amplification strategies and manage creator collaborations designed to convert reach into traffic and loyal followers.
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Proactively manage, maintain equipment, troubleshoot technical faults and resolve technical incidents to ensure minimal disruption to events
Evaluate, recommend, and implement upgrades or enhancements to technical equipment and systems, including maintenance to align with industry standards and business needs.
Manage third-party AV partners, freelance technicians, equipment rental vendors, and specialist contractors, negotiating contracts and ensuring timely delivery of goods and services.
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Leverage audience data and insights to inform editorial planning, content formats, and new initiatives.
Drive a culture of testing and continuous improvement, working with internal and external stakeholders to experiment, evaluate results and scale successful audience strategies.
At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
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Partner with External Communications to ensure brand alignment with overall corporate narrative and organisational priorities.
Lead the development, planning, and execution of integrated brand campaigns across digital, social, print, on-ground, and OOH channels, utilising SPH Media's platforms and others.
Work closely with internal stakeholders to highlight key brand initiatives, content offerings, and audience programmes.
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Leverage audience data and insights to inform editorial planning, content formats, and new initiatives.
Drive a culture of testing and continuous improvement, working with internal and external stakeholders to experiment, evaluate results and scale successful audience strategies..
At least 8–10 years of relevant experience in audience development, digital publishing, journalism, content strategy, growth or a related field.
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