Project Coordination: Coordinates content alignment for all thematic campaigns, events and initiatives within the wider Marketing team, preparing project briefs for graphic designers and manages external agencies and other related vendors
Paid Media Strategy and Performance Marketing: Works with external agency to develop media plans, audience targeting and ad budget optimisation methods, leveraging paid media to support visitation, event attendance, CRM member acquisition and mobile app usage
Reporting and Performance Analytics: Conducts post-campaign reviews, evaluating performance and optimisation for future campaigns while ensuring data integrity - delivering accurate and actionable reports that supports business decisions
...