IKEA Hiring! Full Time Senior Executive, Brand & Content in WP Kuala Lumpur - Ricebowl

Experience: Minimum 4 years of marketing experience

Marketing Mix: Strong understanding of customer experience, digital and experiential marketing

Data and Insights: Knowledgeable on the relationship between shopper insights and business performance

Retail and Shopper Landscape: Knowledgeable in retail dynamics and shopper behaviour trends

Project Management: High expertise in campaign and project management including crisis and conflict management

Language: Fluent in English and Bahasa Malaysia with strong verbal, written, presentation, and public speaking skills, knowledge of other languages is an added advantage

Education: Minimum Bachelor’s Degree in Marketing, Business, Advertising, PR, Communications, or related disciplines

Integrated Campaign Conceptualisation: Develops integrated campaign concepts and communication angles aligned with marketing calendar to drive MyTOWN’s visibility and shopper footfall

Content Strategy and Copywriting:Creates and manages campaign messaging and content plans across all platforms, channels, and customer touchpoints

Brand Stewardship and Communications: Ensures consistency in MyTOWN’s brand tonality and narrative, supporting the division lead with crisis communication content preparation

Project Coordination: Coordinates content alignment for all thematic campaigns, events and initiatives within the wider Marketing team, preparing project briefs for graphic designers and manages external agencies and other related vendors

Paid Media Strategy and Performance Marketing: Works with external agency to develop media plans, audience targeting and ad budget optimisation methods, leveraging paid media to support visitation, event attendance, CRM member acquisition and mobile app usage

Reporting and Performance Analytics: Conducts post-campaign reviews, evaluating performance and optimisation for future campaigns while ensuring data integrity - delivering accurate and actionable reports that supports business decisions

Cross-functional Collaboration within the wider Marketing team and with other departments to ensure campaign operational efficiency