Plan, design and execute various marketing events and campaigns, product launches, trade shows, dealer gatherings, conferences and seminars, aim at engaging channel partners and end customers.
Steward the ASUS & ROG brand in different audiences to achieve wider public mindshare.
Create compelling marketing collateral to support channel partners and ensure consistency with brand messaging. Material includes but are not limited to: point-of-sales materials, presentations and other promotional goods.
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Lead cross-functional alignment with product management, marketing & retail teams, both locally and at HQ, to execute marketing activities aligned with product strategies and GTM plans.
Conduct product and market analysis—including audience profiling, opportunity sizing, and competitor benchmarking—and translate insights into actionable strategies to improve ROI and marketing effectiveness.
Plan, coordinate, and supervise the development and localization of content marketing assets to ensure relevance and brand consistency.
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Collaborate closely with product management and marketing teams, both locally and at HQ, to execute marketing activities aligned with product strategies and GTM plans.
Conduct product research and market intelligence, including target audience profiling, market opportunity sizing, and competitor analysis.
Plan, coordinate, and supervise the development and localization of content marketing assets to ensure relevance and brand consistency.
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Working closely with all internal and external stakeholders.
Own and manage channel expansion projects in conjunction with B2CB marketing manager – SYS BG. Work with HQ to develop local channel display guide by leveraging HQ developed assets.
Own and manage end to Digital/ Channel / Partner marketing including in-store and online for all of commercial range.
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Recruit new partners and increase in-house and overall market share in the assigned territory.
Manage Asus existing partners by driving sell-through, inventory control and sell-out plan to achieve sales target.
Resolve all business issues with partners through effective coordination and communication- thus maintain the partner relationship to ensure sustainable business.
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Provide structured, data‑driven feedback to HQ, supporting partner strategy, forecast accuracy, and alignment between global direction and local market realities.
Lead ongoing market analysis and account targeting, identifying priority organisations, emerging trends, and new channels to accelerate penetration.
Collaborate with Technical and Solutions teams to shape compelling, compliant, and fit‑for‑purpose offerings aligned to government requirements.
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Builds and manages strong business relationships with End-users and prospects in Enterprise, SME, Education & Government sectors to facilitate business growth and enable market penetration.
Familiar with Enterprise, SME, Education & Government tender submission processes (Pre & Post).
Proactively identifies business opportunities to expand sales pipeline.
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Coordinate end-to-end completion of design and layout of concept stores, including the reviews of submission drawings, mechanical and engineering drawings, and verification of size, specification and local materials of store's permanent fixtures to ensure guideline compliance to Global team's, vendor's, and local council's requirements.
Develop and maintain merchandising guidelines and planograms to ensure consistent product presentation across retail outlets.
Plan and execute channel marketing campaigns and promotions, while monitoring performance and preparing post-campaign analysis.
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