Develop and identify trade marketing growth opportunities that are aligned with the brand and sales strategy based on strong consumer, category and retailer insight or understanding.
Ensure successful launch of new products- provide input pre launch; forecasting, distribution target, launch and post launch meetings. Drive implementation of the agreed trade marketing plans and tracking distribution channel/region agreed with Sales team with offtake analysis post launch.
Ensuring a strong link between the marketing and sales team to align all activities
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