Diploma or Bachelor’s Degree in Marketing, Business, Communications, or a related field.
Minimum 3–5 years of relevant Marketing experience, preferably in e-commerce, digital marketing, retail, FMCG, fashion, agency, or an e-commerce enabler environment.
Experience managing multiple brands or client accounts simultaneously is highly preferred.
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In-Store Sales & Operations (Primary - 80%): Meet/exceed monthly in-store sales targets through consultative selling; master point-of-sale (POS) systems and in-store promotions; provide tailored product recommendations; handle complaints and returns onsite; conduct live in-store demos; maintain knowledge of warranties, installation, and competitor comparisons; ensure displays are stocked, labeled, and compliant with safety standards; report inventory discrepancies.
Team Collaboration: Share customer feedback with management; train new hires on store protocols and sales techniques.
Roadshow & Event Execution: Represent the brand at 1-3 events/month (mall roadshows, trade fairs, community markets); set up portable displays, run promotions, and process on-site sales.
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Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments)
Present fluently in both English and Mandarin, including switching between them within a single piece of content
Film, self-shoot, and edit (or direct edits of) short-form video from concept to publish, at a cadence of multiple videos per week
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments).
Present fluently in both English and Mandarin, including switching between them within a single piece of content.
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SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development
SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development
SEO/SEM
Social Media Marketing
Content Creation
Email Marketing
Data Analytics
Google Analytics
Google Ads
Facebook Ads
Campaign Management
Search Engine Optimization (SEO)
Video Editing
Graphic Design
Marketing Analytics
WordPress
Web Design
Web Development