Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and writing statements of work,
Communicate project concepts and outcomes to clients and other project stakeholders,
Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
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Salesforce Marketing Cloud implementation, configuration, data migration, and working with Marketing Cloud Connect, and other Integrations, Lead requirements gathering, solution design, and writing statements of work,
Communicate project concepts and outcomes to clients and other project stakeholders,
Design and implement, for automated email/mobile journeys using Email Studio, Mobile Studio, Automation Studio and Journey Builder, and advise clients on how to optimize further,
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New Business Development: Actively identify and approach new industrial customers. Generate new leads through cold calling, customer visits, referrals, exhibitions, online enquiries, territory mapping and social media campaign. Develop business opportunities within factories, warehouses, logistics companies, distributors, retailers and other relevant industries. Convert prospects into active buying customers.
Territory and Market Coverage: Systematically cover the assigned sales territory, postcode and industry segments. Build and maintain a complete customer database for the assigned territory. Identify underserved areas, new industrial developments and high-potential customer segments. Ensure regular customer visitation and market presence.
Sales Opportunity Creation: Understand customers’ operational requirements and recommend suitable products or solutions. Generate enquiries, quotations, demonstrations, site visits and project discussions. Maintain sufficient qualified opportunities to support future sales targets. Build a minimum sales pipeline of three to four times the monthly sales target.
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