Must possess a Bachelor’s degree in Marketing, Communications, Journalism, English, Public Relations, International Relations, or any other related field. A working experience of the equivalent is also acceptable.
At least 3 year(s) of experience in related fields. Agency background preferred.
Impeccable command of English. Proficiency in Mandarin and Bahasa Malaysia will be a huge plus.
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TikTok Shop operations: Manage product listings, pricing coordination, and campaign setup within TikTok Shop Seller Center.
Plan and execute the TikTok Shop promotional and livestream calendar.
Monitor shop performance (GMV, conversion, order fulfillment visibility) and flag issues early; coordinate with the wider commercial team on pricing and platform campaigns.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Campaign Planning: Develop and implement digital media buying strategies that align with client goals and objectives.
Media Buying: Execute and manage media buys across multiple digital platforms, including social media, search engines, display networks, and programmatic channels.
Budget Management: Allocate and manage budgets effectively to ensure optimal spending and maximum ROI.
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2-5 years of relevant experience in client servicing, account management, campaign management, CRM, loyalty, digital marketing, MarTech or related fields.
Proven ability to independently manage clients, campaigns or projects.
Strong client communication, stakeholder management and presentation skills.
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You hold a Diploma or Bachelors Degree in Marketing, E-Commerce, Business Administration or a related field.
Previous experience managing Shopee, TikTok Shop, Lazada or similar platforms is an advantage, and fresh graduates with strong interest in e-commerce are encouraged to apply.
Experience in livestream management, social media marketing or personal care and beauty products is an added advantage.
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Sales Growth & Strategy : Develop and execute sales strategies to achieve revenue targets while identifying opportunities for business growth.
New Business & Partnerships : Identify new customers, market segments, sales channels and business opportunities while building strategic B2B partnerships to generate new and recurring revenue.
Sales Leadership & Performance : Lead, coach and develop the sales team to raise performance, set clear targets and drive accountability.
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Sales Growth & Strategy : Develop and execute sales strategies to achieve revenue targets while identifying opportunities for business growth.
New Business & Partnerships : Identify new customers, market segments, sales channels and business opportunities while building strategic B2B partnerships to generate new and recurring revenue.
Sales Leadership & Performance : Lead, coach and develop the sales team to raise performance, set clear targets and drive accountability.
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