Assist with the monitoring and coordination of building M&E systems, including HVAC, electrical distribution, plumbing, fire protection, and other building services.
Participate in site inspections, preventive maintenance planning, technical assessments, contractor coordination, and engineering documentation.
Support initiatives that improve equipment reliability, maintenance performance, energy use, and operational efficiency.
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Recruitment & Talent Acquisition: develop recruitment strategies, streamline hiring processes, and build talent pipelines for roles including store managers, supervisors, kitchen and front-of-house staff.
Training & Development: design and deliver onboarding, job-specific training (food preparation, customer service, cash handling) and leadership development; ensure halal compliance training and monitor training effectiveness.
Employee Relations: foster open communication and engagement, manage morale initiatives, and resolve employee concerns, conflicts and grievances in line with company policy and local laws.
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Strong expertise in performance marketing channels such as paid search (e.g., Google Ads), paid social (e.g., Meta, LinkedIn), and programmatic or display advertising.
Proficiency in analytics and measurement tools, including Google Analytics or similar platforms, with the ability to interpret data, build dashboards, and translate insights into clear actions.
Experience in campaign strategy and optimisation, including audience segmentation, bid and budget management, conversion rate optimisation, and A/B or multivariate testing.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Solid experience across the full social media management spectrum; content strategy, community management, and campaign execution — with working knowledge of paid social advertising.
Comfortable using ad platform tools (Meta Ads Manager, TikTok Ads Manager, etc.) for basic-to-intermediate campaign setup and optimization.
Strong communicator and presenter, confident engaging directly with clients on strategy, performance, and recommendations.
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