* Minimum 2 years of experience in influencer marketing, creator partnerships, brand partnerships, social media marketing, business development, or related fields.
* Hands-on experience in influencer sourcing, outreach, negotiation, campaign execution, and relationship management.
* Familiar with major social media platforms, including TikTok, Instagram, YouTube, X, Facebook, and Xiaohongshu.
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Creative ideation & content development: generate original social content ideas for the Malaysian market; spot and act on platform trends; localise HQ creative and campaign assets; design contest and engagement content that drive audience growth and app engagement; own contest execution end to end (T&Cs, platform compliance, winner selection, prize fulfilment).
Channel ownership: manage day-to-day of all social channels, content calendar planning and publishing; maintain weekly content velocity with monthly campaign anchors; build and maintain internal content playbook, asset library, and tone of voice guide; own platform and account governance (Business Manager access control, admin rights, verification, brand safety).
Performance marketing: plan and execute paid social campaigns (objectives, audience targeting, placements, budget allocation); manage post boosting decisions; set up and manage campaigns in Meta Ads Manager and TikTok Ads Manager; run A/B tests and optimise against CPA, CPI, CPM, and CTR benchmarks; manage paid social budget and report spend efficiency monthly.
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Assist the Lead Graphic Designer to design engaging and high-quality visuals for social media posts, website assets, in-app visuals, and advertising materials.
Be involved in the creative execution and planning of assigned marketing campaigns by developing visuals that align with campaign objectives and brand identity.
Collaborate with the marketing team and internal stakeholders on real projects.
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Host and appear on camera in short-form video for X (Twitter), TikTok, Instagram, and LinkedIn (market explainers, event reactions, street interviews, community segments)
Present fluently in both English and Mandarin, including switching between them within a single piece of content
Film, self-shoot, and edit (or direct edits of) short-form video from concept to publish, at a cadence of multiple videos per week
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Solid knowledge of setup and operation of production equipment, including audio and lighting equipment, for field and studio productions.
Native-level proficiency in Mandarin (spoken, written, and reading) is required as the role involves producing content and collaborating with China-based clients for marketing campaigns targeting the China & Malaysia market.
Proficient in videography, photography, video editing, and Adobe Creative Suite (Premier Pro, After Effects, Illustrator, Photoshop).
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