1-2 years of hands-on experience in digital marketing, performance marketing, or media buying.
Strong ad copywriting skills in English, paired with functional written fluency in Chinese (Mandarin) and Malay (ability to craft localized hooks and campaign copy).
Demonstrated experience operating ad managers (Meta Ads Manager, Google Ads, TikTok Ads Manager, or LinkedIn Campaign Manager).
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Digital Marketing
Performance Marketing
Media Buying
Ad Copywriting
Meta Ads Manager
Google Ads
TikTok Ads Manager
LinkedIn Campaign Manager
Shopify
Shopee
Lazada
WooCommerce
Magento
Klaviyo
Mailchimp
Google Analytics 4
ROAS
CTR
CPC
CPA
CPM
LTV
CAC
Data Interpretation
Communication
Digital Marketing Strategy
Content Marketing
Social Media Marketing
Analytics and Reporting
Campaign Management
Paid Advertising
Marketing Automation
AI
Qualifications:• A degree holder, preferably in Marketing, Business, Data Analytics, Statistics, Information Systems, Computer Science, or a related discipline.• Minimum Years of Experience: 3 – 5 yearsCompulsory Skills:• CRM, Loyalty, or Digital Marketing experience• Strong analytical and problem-solving skills• Advanced Microsoft Excel and PowerPoint skills• Experience in campaign performance reporting and dashboarding• Experience working with data and systems• Stakeholder and vendor management skills• UAT testing and issue tracking experience• Ability to analyse and translate data into actionable business insightsNice-to-Have Skills:• Loyalty programme experience (e.g. airline, telco, banking, or retail)• Power BI, other visualisation tools• Experience supporting technology delivery or Agile projects• Experience with CRM platforms such as Capillary, Salesforce, Adobe Campaign, or Braze