Team leadership - Run day-to-day priorities for a team spanning UX designers and frontend web developers, including offshore contractors. Manage bandwidth, unblock work, and QC output before it ships
Apply UX best practices to simplify user journeys and ensure clarity, accessibility, and consistency, in line with Government Digital Service Standards.
Prepare web-ready assets — banners, product visuals, and campaign graphics that are properly sized, optimised, and consistent across desktop and mobile.
Lead the full lifecycle of digital experiments including A/B tests, personalization, and dynamic content to improve conversion efficiency and strengthen lead generation.
Collaborate with UX designers, product managers, business stakeholders, and technology teams to deliver seamless digital experiences aligned with business objectives and user needs.