Campaigns & Loyalty Program: Plan and execute campaigns according to cluster strategy, working with external and internal stakeholders to achieve objectives.
Monitors the changes in policies and the evolving landscape so as to take appropriate measures to strengthen CMH's relevance and presence in the sector.
Market and Customer Research: Conduct thorough market analysis and customer research to identify needs, trends, and opportunities. Utilize insights to inform product development and positioning.
Cross-Functional Enablement: Collaborate with internal teams (e.g., Account Management, CRM, Content, Product) to implement playbooks, AI tooling, and scalable interventions across 17 markets.