Provide planning, development, and implementation of key activities and initiatives aimed at building up the national donor pool as well as maintaining and growing our pool of dedicated volunteers.
Working in close partnership with key stakeholders from Blood Services Group (BSG) and Singapore Red Cross (SRC), the incumbent will engage educational institutions, corporate, government, and community organisations to educate, recruit, retain, and recognise blood donors while supporting in organising community blood drives and group donations to build the national blood supply.
In addition, she/he will recruit, mobilise and engage eligible volunteers to support relevant public education (outreach activities such as roadshows, learning journeys etc.), donor engagement, tele-recruitment, and blood-donation-related activities.
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Build and maintain strong relationships with donors and partners through effective stewardship.Drive donor acquisition, retention, and increase lifetime value.
Oversee and optimise donor databases and CRM systems to enhance engagement and analytics.
Plan and execute integrated fundraising campaigns, including direct mail, digital appeals, and corporate sponsorships.
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