Assists in writing instructions, procedures, and manuals to describe and improve administrative, technology, and operational methods and systems.
Assists in providing technical support and training to departmental staff on business, technology, and operational activities.
Fully utilizes the capabilities and functions of standard office software applications such as data management, spreadsheet, presentation, and word processing in completing assigned projects.
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Design shopper marketing programmes that encourage trial, increase basket size, and adapt to regional nuances for maximum impact.
Create adaptable toolkits including POSM materials, planograms, and promotional mechanics to support consistent in-store execution across all channels.
Work collaboratively with local teams to tailor shopper programmes based on outlet type, shopper missions, and cultural relevance.
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Work closely with sales team in pricing strategy, and implementation of trade marketing strategic plan to achieve sales target
Work closely with principals and internal stakeholders on category, pricing, promotion, and retail execution initiatives
Manage, coach, and develop a small Trade Marketing team in Hong Kong, driving engagement, performance excellence, and continuous capability enhancement.
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• Act as a key advisor to business partners, providing them with best practices, tools and frameworks to drive effective in-store activations and enhance brand visibility.
• Track and evaluate the effectiveness of trade marketing activities, providing data-driven insights and actionable recommendations to optimize results.
•Create and disseminate comprehensive trade marketing guidelines, ensuring consistency and alignment with brand and category objectives across the region.
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