Analyze the local e-commerce market and align with the Group's category development strategy to establish a multi-brand, multi-category, and multi-channel store portfolio that drives sales and strengthens brand and category growth.
Develop category objectives, long-term development plans, and category strategies while identifying key projects and priorities.
Establish a sales review mechanism to monitor progress against sales targets, drive sales planning and promotional initiatives across business functions, and participate in reviewing promotional plans for key products and projects.
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CRM & Lead Management: Assist with CRM data maintenance, lead tracking, campaign monitoring, and follow-up activities to support business development efforts.
Marketing Materials & Coordination: Support the development of presentations, brochures, promotional materials, and marketing collateral.
Market Research & Analytics: Conduct research on industry trends, competitors, and customer insights to support marketing strategies and decision-making.
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