Keep the practice honest about what is proven and what is still emerging, particularly in generative search, where confident claims outnumber evidence.
Own the agency methodology for GEO and AEO: how a brand earns citation, mention and recommendation inside AI assistants and AI-generated search surfaces.
Build and maintain the prompt-set methodology per client: how prompts are selected, sampled, tracked over time, and reported as citation and share of voice against named competitors.
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