Lead digital marketing initiatives including social media, SEO, CRM, influencer/KOL campaigns, TikTok affiliates, live commerce, and brand-building activities to enhance customer acquisition and retention.
Lead, coach, and develop the E-Commerce and Social Media team, setting KPIs, monitoring performance, and driving continuous improvement.
Monitor and analyze key business metrics, including sales performance, profitability, platform performance, and customer retention, providing regular reports to management.
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Digital Marketing Strategy
E-commerce Management
Social Media Marketing
Customer Relationship Management (CRM)
Content Marketing
Analytics and Reporting
E-commerce Platform Management
Engage with the online community by responding to comments, messages, and inquiries in a timely and professional manner, fostering positive brand interactions.
Support the tracking and analysis of social media performance metrics (e.g., engagement rates, reach, follower growth) using relevant tools and reporting on key findings.
Collaborate with the marketing team to brainstorm and implement innovative social media campaigns and promotions.
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Digital Marketing
Sales Strategy
SEO/SEM
Content Creation
Social Media Marketing
Lead Generation
Communication Skills
Negotiation Skills
Market Research
Customer Relationship Management
Maintaining quality control: Ensure that the quality of food, beverages, and service provided meet the expectations of customers. Involve inspecting the stall to ensure cleanliness, tasting food and drink samples, and monitoring customer feedback.
Handling financial matters: Able to manage the finances effectively, including budgeting, tracking expenses, managing cash flow, and preparing financial reports.
Ensuring compliance with regulations: Ensure the stall operates in compliance with local health and safety regulations, food safety laws, and labour laws.
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Occasional Support with Editing: Use Adobe Creative Suite (Premiere, After Effects, Photoshop) and AI-assisted tools to produce high-quality video and static content alongside our core creative team
Content : Ideate and curate themes for the GrowthDesk podcast and other long-form content designed to establish thought leadership and drive inbound leads.
Ideate and execute campaigns to drive inbound leads - across events, roadshows and other marketing campaigns
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Platform Management: Own the daily operations of GrowthDesk’s social channels (LinkedIn, X, Instagram, Facebook), ensuring a consistent brand voice.
Creative Collaboration: Work alongside our internal creative team to design high-fidelity assets.
Occasional Support with Editing: Use Adobe Creative Suite (Premiere, After Effects, Photoshop) and AI-assisted tools to produce high-quality video and static content alongside our core creative team
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Occasional Support with Editing: Use Adobe Creative Suite (Premiere, After Effects, Photoshop) and AI-assisted tools to produce high-quality video and static content alongside our core creative team
Content : Ideate and curate themes for the GrowthDesk podcast and other long-form content designed to establish thought leadership and drive inbound leads.
Ideate and execute campaigns to drive inbound leads - across events, roadshows and other marketing campaigns
...
Occasional Support with Editing: Use Adobe Creative Suite (Premiere, After Effects, Photoshop) and AI-assisted tools to produce high-quality video and static content alongside our core creative team
Content : Ideate and curate themes for the GrowthDesk podcast and other long-form content designed to establish thought leadership and drive inbound leads.
Ideate and execute campaigns to drive inbound leads - across events, roadshows and other marketing campaigns
...
AYP Group is seeking a Marketing Manager to lead and scale our pipeline generation
engine across Asia Pacific.
This role sits at the core of our marketing function, with direct accountability for translating demand into qualified opportunities and revenue pipeline. You will drive targeted, highimpact initiatives across account-based marketing (ABM), campaign execution, and conversion optimisation, working in close partnership with Sales.
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Efficiency & Resource Scaling: Audit current workflows to identify operational gaps. Develop strategies to increase output efficiency, enabling the existing workforce to successfully absorb major purchase spikes and larger order volumes during mega sales campaigns (e.g., 11.11, TikTok Live events).
Vendor Negotiation: Brief, negotiate with, and evaluate third-party logistics partners, fabrication vendors, and live-stream agencies.
Educational Background - Bachelor's degree in Marketing, Brand Management, Visual Communications, Business Administration, or a related field.
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Plan and execute A/B and multivariate testing to improve campaign effectiveness, optimise Cost per Acquisition (CPA), and maximise return on marketing investment (ROI).
Manage and optimise advertising budgets across multiple channels, making data-driven recommendations to improve campaign efficiency and spending allocation.
Work closely with external agencies and media partners to ensure the successful delivery of creative assets, campaign execution, and performance objectives.
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