Analyze campaign performance using key metrics such as CAC, CPO, CVR, AOV, MER, ROAS, and contribution margin to determine whether campaigns should be stopped, optimized, or scaled.
Utilize Google Analytics and other marketing analytics tools to track, analyze, and report on the performance of digital marketing campaigns, providing actionable insights and recommendations for improvement.
Draft, edit, and proofread written materials, such as social media posts, articles, press releases, and internal communications, ensuring clarity, accuracy, and adherence to brand voice.
Collaborate with internal teams (sales, product development, design) and external agencies to ensure seamless campaign execution and timely delivery of marketing materials.
Influencer & Community Management: Build and maintain strong relationships with key influencers, thought leaders, and the brand’s community. Working closely with the Creative team, develop content strategies to engage, grow, and strengthen the brand’s presence and loyalty among target audiences.