Ruthlessly Organized: Chaos offends you. You bring order to ambiguity and anticipate bottlenecks before they happen.
Tech-Native Problem Solver: You reject manual repetition. If you have to do a task three times, you figure out how to automate it (Xero, WooCommerce, 3PL Portals, AI tools).
High Agency: A shipment is stuck? A 3PL vendor made a mistake? You don't wait for instructions. You troubleshoot, hold vendors accountable to their SLAs, and fix the system so it doesn't happen again.
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Lifecycle Marketing: Own the online rental contract funnel. Build and execute automated customer lifecycle journeys (email, SMS, push notifications) targeting service intervals, contract renewals, and product upgrades.
Lead Conversion: Strategically funnel inbound website traffic and digital leads into high-converting opportunities for both subscription plans and outright purchases.
Traffic Generation: Collaborate closely with the Performance Marketing team to align paid channels (Meta Ads, Google SEM/SEO) with Brand.com commercial calendars and product launches.
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Plan and lead performance marketing for key commercial campaigns including CNY, 11.11, 12.12, mid-year sales, and Christmas
Manage 7-figure annual ad budgets across Malaysia, Singapore, Indonesia, Hong Kong, Vietnam and other SEA markets with full accountability for spend pacing and returns
Own the CRM strategy and roadmap, managing the full customer lifecycle from first purchase through to retention and reactivation
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