Client Performance & Reporting: Present multi-engine performance insights and clear ROI metrics to client stakeholders, demonstrating growth in organic traffic, AI citations, and conversions.
Develop SEO and GEO strategies covering technical optimisation, content structure, topical authority, entity optimisation, brand visibility and AI citations.
Develop and implement Generative Engine Optimisation (GEO) and Answer Engine Optimisation (AEO) strategies to strengthen brand visibility across Google AI Overviews, ChatGPT, Gemini, Perplexity, and other AI-powered search platforms.
Define SEO requirements for website migrations, redesigns, platform changes, URL changes and new site launches, including pre-launch QA and post-launch validation.
Search Performance Analysis: Monitor performance metrics across Google Search Console, GA4, and AI tracking tools, diagnosing algorithm updates and optimizing for conversational queries.
You will analyse campaign data from our SEO / GEO tracking tools, Google Analytics, Google Search Console and more to identify trends, insights, and clear, actionable recommendations.
Video SEO (YouTube): Optimize video titles, descriptions, tags, timestamps, and channel architecture to increase organic reach, engagement, and visibility across both YouTube and Google search results.
Define SEO requirements for website migrations, redesigns, platform changes, URL changes and new site launches, including pre-launch QA and post-launch validation.
Video SEO (YouTube): Optimize video titles, descriptions, tags, timestamps, and channel architecture to increase organic reach, engagement, and visibility across both YouTube and Google search results.
Design and run experiments — A/B and multivariate tests, landing page and CRO, Optimizely or equivalent — with clean hypotheses, sound sample sizing, and honest reads on significance.
Learn Client Leadership: Observe and participate in high-level client discussions, learning how to present ideas, manage expectations, and solve complex business challenges.
Learn Client Leadership: Observe and participate in high-level client discussions, learning how to present ideas, manage expectations, and solve complex business challenges.
Cross-Functional Collaboration: Work hand-in-hand with SEO, content, and technical teams to align messaging, ensure proper tracking implementation (e.g., GTM, CAPI), and maintain brand consistency.