Ensure in-store execution excellence by adhering to the 7P’s sales principles: Product, Price, Place, Promotion, People, Process, and Physical evidence.
Manage trade spend efficiently to optimize promotional effectiveness and maximize ROI.
Collaborate closely with marketing, trade marketing, and supply chain teams to support business growth initiatives.
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-Develop high-yield event packages by leveraging resort assets including accommodation, F&B venues, outdoor spaces, and experiential offerings.
-Manage the full sales funnel from lead generation, proposal development, negotiation, contracting, and closing.
-Identify upselling and cross-selling opportunities to maximize total event value and revenue per booking.Destination Positioning & Business Development
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