The successful candidate is expected to build long-term customer relationships, identify new business opportunities, provide technical and commercial support, develop compliant passive fire protection solutions, and achieve sustainable sales growth while strengthening PROMAT's market presence.
Develop and execute business plans to achieve sales, specification and market development objectives.
Identify and develop new business opportunities, market segments and strategic customers within assigned territories and markets.
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Take full commercial ownership of a high-volume General Trade division and lead a dedicated sales team to scale nationwide distribution.
Take full ownership of the General Trade (GT) business unit, focusing heavily on driving volume growth with existing wholesalers and distributors while aggressively identifying and opening new markets.
Lead, mentor, and track the daily performance of a field-facing sales executive team to ensure territory coverage and volume targets are maximized.
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Take full commercial ownership of a high-volume General Trade division and lead a dedicated sales team to scale nationwide distribution.
Take full ownership of the General Trade (GT) business unit, focusing heavily on driving volume growth with existing wholesalers and distributors while aggressively identifying and opening new markets.
Lead, mentor, and track the daily performance of a field-facing sales executive team to ensure territory coverage and volume targets are maximized.
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Conduct regular business reviews to identify opportunities, mitigate risks, and drive category growth
Represent DKSH and client professionally across all customer engagements and commercial negotiations
Deliver sales volume, revenue, market share, and profitability targets for assigned customers through well-structured annual account plans and commercial strategies Identify opportunities for assortment optimization, shelf improvement, and category development to strengthen brand performance at the point of sale
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Assist CRMs to review customer accounts and perform service call if needed
Assist on the change of CRM’s customer portfolio upon any resignation by reaching out to customers and reemphasize on back up CRM and team concept to minimise the impact of changes.
Assist to handles customer’s complaint referred by CRM, conduct investigation and provide complete and timely problem resolution.
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Local Market Delivery: Support and lead commercial activities across projects in the specific market, applying strong knowledge of local market conditions, regulatory requirements, and standard forms of contract. Ensure procurement and commercial strategies are tailored to optimize delivery outcomes, manage local supply chain dynamics, and mitigate market-specific risks.
Commercial Risk & Business Insight: Proactively identify, assess, and manage commercial risks across the portfolio. Provide clear, data-driven insights on cost, risk, and exposure to support decision-making and maintain alignment with business objectives.
Stakeholder Engagement & Communication: Build and maintain strong working relationships with internal teams, contractors, consultants, and advisors. Communicate commercial risks, opportunities, and mitigation strategies effectively to project teams and senior stakeholders to ensure alignment and informed delivery.
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Manage business partners, customers and/or distributors to achieve shared KPIs including sales target, inventory and spending
Develop competencies and processes required to create an effective and efficient sales organization. Provide sales management, budget control and incentive planning.
Ensure effective hiring, orientation, training, development and retention of sales team.
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Identify the short-term business needs and objectives of key customers and develop/sell proactive business solutions across the full demand/supply chain
Manage annual negotiations, including trading terms and conditions, to facilitate sales agreements and achieve targeted margins
Manage and monitor 5P execution performance (availability, pricing, share of shelf, etc.) and ensure issues are quickly resolved by the team
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Lead & Develop Sales Organization: Build and coach a high-performing sales team, set KPIs, develop capabilities, and foster a strong culture of safety and compliance.
Collaborate Cross-Functionally & Ensure Governance: Work closely with Marketing, Operations, Finance, and Product teams while ensuring compliance, risk management, and sustainability practices.
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Proposes to customers suitable trade-related and asset-backed financing products, including Sales Invoice Financing, Purchase Invoice Financing, and Property-secured Financing.
Conduct market visit to build and promote strong, long lasting customer relationships.
To support and involve in marketing activities, roadshow and product launches
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Team Growth: Direct reports initially nil; expected to build a 2–3 person commercial team by Year 2.
Build and own the Klang Valley target account map across FMCG, building materials, chemicals, agri-commodities, retail distribution, and 3PL/freight forwarding.
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Develop strategic sales plans: Create and execute strategies to achieve or exceed revenue and room night goals, adjusting based on performance and market conditions
Analyze sales performance: Evaluate lost business reports and identify opportunities to strengthen conversion and competitiveness
Support exceptional service delivery: Collaborate across departments to coordinate the fulfillment of contracted services and uphold the highest standards of client satisfaction
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Contract & Commercial Governance: Oversee all contractual and commercial activities across project lifecycles, including procurement, contract administration, variations, and close-out. Evaluate contractual risks and obligations, ensuring compliant, commercially sound outcomes that protect the business and drive value.
Process Improvement & Delivery Excellence: Drive continuous improvement in commercial processes, tools, and reporting. Identify inefficiencies and implement practical enhancements in collaboration with project delivery, legal, and functional stakeholders to improve consistency and performance.
Local Market Delivery: Support and lead commercial activities across projects in the specific market, applying strong knowledge of local market conditions, regulatory requirements, and standard forms of contract. Ensure procurement and commercial strategies are tailored to optimize delivery outcomes, manage local supply chain dynamics, and mitigate market-specific risks.
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Identify the short-term business needs and objectives of key customers and develop/sell proactive business solutions across the full demand/supply chain
Manage annual negotiations, including trading terms and conditions, to facilitate sales agreements and achieve targeted margins
Manage and monitor 5P execution performance (availability, pricing, share of shelf, etc.) and ensure issues are quickly resolved by the team
...
Local Market Delivery: Support and lead commercial activities across projects in the specific market, applying strong knowledge of local market conditions, regulatory requirements, and standard forms of contract. Ensure procurement and commercial strategies are tailored to optimize delivery outcomes, manage local supply chain dynamics, and mitigate market-specific risks.
Commercial Risk & Business Insight: Proactively identify, assess, and manage commercial risks across the portfolio. Provide clear, data-driven insights on cost, risk, and exposure to support decision-making and maintain alignment with business objectives.
Stakeholder Engagement & Communication: Build and maintain strong working relationships with internal teams, contractors, consultants, and advisors. Communicate commercial risks, opportunities, and mitigation strategies effectively to project teams and senior stakeholders to ensure alignment and informed delivery.
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