Gather market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and inform strategic decision-making
Ensure an optimum balance across all marketing activities, including: brand-building exercises such as media advertising, Public Relations (PR), event sponsorships, product launches, and sampling
Product and category education through internal and external product training sessions and webinars
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Gather market trends, market share data, and competitive intelligence to evaluate the effectiveness of marketing activities and inform strategic decision-making
Ensure an optimum balance across all marketing activities, including: brand-building exercises such as media advertising, Public Relations (PR), event sponsorships, product launches, and sampling
Product and category education through internal and external product training sessions and webinars
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Manage stock inventory to ensure optimal supply levels within contractual agreements, and partner with internal DKSH departments and Business Units to align client business plans and ensure effective cross-functional implementation
Identify potential new markets and develop structured market entry strategies, while supporting the building of Key Opinion Leader (KOL) relationships through cross-functional planning and engagement
Lead product training programs to equip the sales team with the technical expertise needed to confidently and effectively represent the product portfolio
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Lead the technology business portfolio, including telecommunications, fibre, tower, DAS, data infrastructure, and emerging digital services, ensuring commercial viability and regulatory compliance.
Guide the development, branding, distribution, and commercialisation of PRIDE merchandise to strengthen brand equity and ancillary income.
Build, manage, and strengthen strategic relationships with key customers, tenants, telcos, financial institutions, technology partners, event organisers, and other commercial stakeholders.
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Ensure an optimum balance across marketing activities, including brand-building exercises such as conferences, roadshows, Continuing Medical Education (CME) programs, round table discussions, and product launches, as well as internal and external product training initiatives
Formulate and monitor the implementation of Advertising and Promotions (A&P) strategies, evaluating their effectiveness against brand objectives, and partner with agencies to secure competitive rates for Point-of-Sale Materials (POSM)
Play a strategic role in ensuring product range and selection aligns with evolving market trends and customer requirements
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Support / Implement approved Marketing budget and allocate toward optimizing utilization of funds in raising brand awareness and promoting sell-through.
To resourcefully gather general market trend, market share and competitive information as guidance in gauging effectiveness of marketing activities.
To ensure optimum balance between various marketing activities:
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Key Account Leadership: Take end-to-end commercial ownership of major national health & beauty accounts (Guardian or Watsons), executing annual joint business plans (JBP) to drive top-line growth, volume, and category market share.
Commercial Negotiations: Lead annual trading terms agreements (TTA), margin structures, promotional funding, listing fees, and credit terms to ensure commercial alignment and account profitability.
Trade Marketing & Execution: Develop and implement account-specific promotional plans, planogram mechanics, secondary counter visibility, and high-impact in-store displays in close collaboration with marketing teams.
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Coordinate with the sales team to ensure marketing efforts align with sales objectives, contributing to business growth.
Assist in the planning and execution of marketing campaigns across digital, social, CRM, and offline platforms, with a focus on optimizing performance.
Analyze customer behavior and sales funnels to provide actionable insights that improve campaign effectiveness and the overall customer journey.
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Leading and develop strong service-oriented team in International Hospitality and ensuring high degree of customer service delivery to our customers.
Other duties as requested commensurate with the level of the position.
The responsibilities of this position require the incumbent to be flexible in their approach. There may be a requirement to occasionally work outside of and in addition to contracted hours.
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Monitoring performance of project through key metrics, provide periodical performance reviews, and generate insights and recommendations to senior management
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