Monitor and evaluate digital marketing and social media performance across platforms such as Meta, Google Analytics, TikTok and other relevant channels, and provide actionable insights and recommendations to optimise content effectiveness and audience engagement.
Monitor mental health conversations, emerging trends, public sentiments and online behaviours in Singapore, and translate insights into timely and relevant content opportunities.
Conduct social listening and sentiment monitoring to identify reputational risks, emerging issues and opportunities for engagement.
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Develop and implement comprehensive corporate communications strategies that enhance brand reputation and foster stakeholder trust across multiple regions.
Advise C-suite executives by preparing them for high-profile media interviews, speaking engagements, panel appearances, and investor briefings with tailored messaging.
Craft speeches, briefing notes, and key messages for leadership teams while demonstrating agility during urgent or last-minute changes.
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Develop, implement, and regularly review individualized, goal-oriented therapy plans tailored to residents’ functional needs and rehabilitation potential.
Provide evidence-based interventions, including but not limited to: ADL retraining and functional task practice, upper limb rehabilitation and positioning, cognitive rehabilitation and stimulation, sensory and perceptual training where indicated, prescription and training in the use of assistive devices and adaptive equipment, environmental modification to support safety and independence.
Facilitate individual and group-based therapeutic activities to promote engagement, social participation, and overall well-being of residents.
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Social: Implement strategies that push creative boundaries for social media campaigns, identify suitable content creators/collaborators, plan and lead content production with partners and various teams to deliver effective content across social networks.
Content: Development of key messages and ensure consistency and accuracy of content and marketing collaterals including press release, bios, fact sheet, social media campaign briefs, press kits, website copy, etc.
Media Monitoring & Reports: Conduct regular media monitoring on coverage, track, analyze, and compile brand reports, and work closely with clients and internal teams to provide regular updates to ensure KPIs are met
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