Lead, mentor, and direct the team of Category Managers to drive excellence, accountability, and operational efficiency across all assigned lifestyle brands
Media ownership (planning → optimization): Own South Korea media strategy and budget allocation across the funnel; partner with media agency/internal teams to plan, launch, measure, and optimize against KPIs (including experimentation/test-and-learn)
Drive Sell-out & Promotion Management: On-going monitoring of sales situation and initiate programs to sustain sales and market share. Monitor program effectiveness.
Critically evaluate product specifications and documentation during product development, ensuring consistency with pricing strategy and regulatory requirements.
Responsible for Team’s effectiveness, coaching an improvement culture by focusing on continuous improvements, visualize and measure team flow, ensures impediments to the team are quickly removed
ROI-Driven Budgeting: Strategic oversight of marketing budgets and allocation processes through an ROI lens, prioritizing investment in scalable and sustainable initiatives