We are looking for a Senior Paid Ads Specialist who can take full ownership of campaign performance, not just execution.
You will be responsible for planning, launching, and scaling paid campaigns across Google, Meta, and other platforms, with a strong focus on lead quality, cost efficiency, and ROI.
This role also requires working closely with clients on strategy, and guiding junior team members where needed.
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o Ensure infrastructure meet performance, stability and reliability requirements through structured performance, load, stress and regression testing during migration and DR.
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The role owns the group's web estate and all paid media activity. Scope covers WordPress development and maintenance across the group's brand domains, technical and on-page SEO, paid search and paid social campaign management, analytics and conversion tracking implementation, and performance reporting against cost per enquiry and cost per admission. The function does not currently exist in-house and the appointed candidate will establish it. The role reports to the Group Marketing Manager.
Responsibilities
• Maintain, develop, and secure the group's WordPress sites, including page builds, site speed, and uptime
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Strategically configure and manage affiliate SKUs, tracking links, and tiered commission structures while exercising rigorous control over allocated brand budgets.
Architect and drive high-impact affiliate activation strategies during peak campaign periods and live stream pushes, collaborating seamlessly with creative teams for optimal content distribution.
Define advanced target customer avatars and execute sophisticated audience setups (saved, custom, lookalike, and retargeting) for optimal and efficient media allocation.
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Support the development, implementation, and governance of Performance and Rewards policies, strategies, and programs to ensure competitiveness, internal equity, and regulatory compliance.
Manage compensation and benefits programs, including salary structures, promotions, increments, and remuneration benchmarking.
Support Short-Term Incentive and Long-Term Incentive programs, including bonuses, profit sharing, gratuity scheme, and equity-based incentive schemes.
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Analyze energy losses, downtime events, inverter trips, curtailment, shading, equipment degradation, and grid-related issues.
Work closely with relevant stakeholders to conduct root cause analysis (RCA) for underperforming assets and develop corrective and preventive action plans.
Prepare daily, weekly, monthly, quarterly, and annual asset performance reports for management and stakeholders.
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Manage campaign planning, media investment, audience targeting, and creative strategy to maximize marketing effectiveness and business impact.
Lead weekly, monthly, and campaign performance analysis, translating data insights into actionable business recommendations.
Collaborate closely with Product Marketing, E-Commerce, CRM, Retail Operations, Global Headquarters, and external agencies to deliver integrated marketing campaigns.
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